by Sunil Bali, 17-04-16

Do you remember being read a story when you were young or reading one to your children? Children become totally transfixed when you tell them a great story.

You maybe a little older, your hair may have changed colour or got a little thinner, your waistline expanded, but we adults still love great stories.

Tell me a fact and I’ll learn
Tell me the truth and I’ll believe
Tell me a story and it will live in my heart forever.

Indian proverb


Since the days of the cavemen, civilisations have passed on knowledge and skills by telling stories.

It might be 20,000 years since the last cavemen but we’re still essentially cavemen with briefcases.

Great businesses, great brands and great people tell great stories.

People might forget what you said, they might forget what you did, but they’ll never forget how you made them feel.

At the end of the day, whoever tells the best story wins.



Some gems from Tommy Cooper:

  1. I told my girlfriend I had a job in a bowling alley.
    She said ‘Tenpin?’ I said, ‘No, permanent.’
  2. I met this bloke with a didgeridoo and he was playing Dancing Queen on it. I thought, ‘That’s Aboriginal.’
  3. This lorry full of tortoises collided with a van full of terrapins.
    It was a turtle disaster.
  4. I went in to a pet shop. I said, ‘Can I buy a goldfish?’ The guy said, ‘Do you want an aquarium?’ I said, ‘I don’t care what star sign it is.’
  5. I bought some Armageddon cheese today, and it said on the packet. ‘Best Before End’
  6. I went to buy a watch, and the man in the shop said ‘Analogue’.
    ‘I said ‘No, just a watch.’
  7. I went into a shop and I said, ‘Can someone sell me a kettle.’ The bloke said ‘Kenwood’ I said, ‘Where is he then?’
  8. My mate is in love with two schoolbags.
    He’s bisatchel.
  9. I went to the doctor. I said to him ‘I’m frightened of lapels.’
    He said, ‘You’ve got cholera.’


Live big & love deep.