by Sunil Bali, 10-01-16

Kevin Roberts, former Worldwide CEO and now Chairman of advertising giant Saatchi & Saatchi, isn’t your usual CEO.

You see top of Roberts’s business KPI’s is how much love there is in the daily operations of Saatchi & Saatchi.

People who have worked with him say that Roberts doesn’t do small talk. “Have a nice day,” and “The weather’s awful,” aren’t part of his language.

Roberts loves deep conversations and is more interested in hearing about your childhood, what makes you mad, what makes you laugh and what makes you cry.

He lives his mantra for his business, which is “Plays like a team, feels like a family.”

Roberts is fond of quoting Einstein to his corporate bean counters who haven’t quite got their head around the fact that employee and customer loyalty grows not from reason, but from the heart. How they feel has more binding power than how they think.

Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

Business, pleasure, life ….. ultimately everything is personal.

And it’s the businesses and people who endear themselves to others, that are the ones which will endure.

Ref: Lovemarks, by Kevin Roberts


  1. A man has suffered serious head injuries after being hit with a large, round, brass percussion instrument.
    Police believe the attack was gong related.
  2. During my wife’s labour, the nurse came up to us and said, “What are your thoughts on Epidural”.
    I said, “Thanks, but we’ve already picked a name.”
  3. My doctor e-mailed me asking if I knew my “blod group”.
    I replied, “typo.”

And finally,