by Sunil Bali, 06-12-15

Leading futurist Brian Solis predicts that there will be an "adblockalypse" in 2016, with the rising tide of people blocking ads becoming a tsunami.

His advice to people who want to increase the value of their personal brand is:

– In a high tech world go high touch.

– What you do should make your stakeholders life easier, or leave them feeling happier and more fulfilled.

– Trust is built by bringing love to every interaction.

– Experience is everything. People might forget what you say and do, but they won’t forget how you make them feel.

– First impressions are important, but take actions that make a lasting impact. Chewing gum people lose their flavour and don’t last.

The future belongs to those who can capture people’s feelings, emotions and imagination and lead them to a better place.

Love, it transpires, is the killer app.


  1. A Kiwi teacher and a macho Aussie builder got talking in a bar one evening. The Aussie poured scorn on the Kiwi’s passion for books and fishing, telling him that he needed to get in the gym and put on some muscle.

    After a while the Aussie says to the Kiwi, "If I was to sneak over to your house while you were off fishing, have my way with your wife, get her pregnant and she had a baby, would that make us related?"

    The Kiwi thought for a moment and said, "Well, I don’t know about related, but it sure would make us even."

  2. The fact that jellyfish have survived without brains for over 650 million years gives hope to many people.

And finally,