by Sunil Bali, 09-03-14

After being held in a queue for absolutely ages and hearing "Your call is important to us, we will be with you as soon as we can," for the umpteenth time, I slammed the phone down and cancelled my order.

If my call was important, then British Telecom would have more people answering the phones.

The following story went viral on the internet and is an endearing example of how a company as big as the food retailer Sainsbury’s, can still be personal with their customer service.

By going that extra mile* for a customer, Chris King from Sainsbury’s has become a bit of a legend, generated thousands of pounds worth of PR for Sainsbury’s and most importantly made one little girl very happy……

“Dear Saaiiiinnnnssssbbburyys. Why is tiger bread c/alled tiger bread? It should be c/alled giraffe bread.

Love from Lily Robinson age 3 & 1/2″

gets this response…

"Thank you so much for your letter. I think renaming the tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.

I really liked reading your letter so I thought I would send you a little present. I’ve put a £3 gift card in with this letter, if you ask your mum or dad to take you to Sainsbury’s you could use it to buy some of your own tiger bread (and maybe if mum and dad say it’s OK you can get some sweeties too!)

I’m glad you wrote in to us and hope you like spending your gift card. See you in store soon!

Yours sincerely

Chris King (age 27 & 1/3)
Customer Manager”

* There are no queues on the extra mile

 

Humour

Kids on Love and Marriage…..

HOW WOULD YOU MAKE A MARRIAGE WORK?

Tell your wife that she looks pretty, even if she looks like a truck.
- Ricky, age 10

HOW DO YOU DECIDE WHO TO MARRY?

You got to find somebody who likes the same stuff. Like, if you like sports, she should like it that you like sports, and she should keep the chips and dips coming.
- Alan, age 10

WHAT IS THE RIGHT AGE TO GET MARRIED?

Twenty-three is the best age because you know the person forever by then.
- Camille, age 10

HOW CAN A STRANGER TELL IF TWO PEOPLE ARE MARRIED?

You might have to guess, based on whether they seem to be yelling at the same kids.
- Derrick, age 8

WHAT DO YOUR MUM AND DAD HAVE IN COMMON?

Both don’t want any more kids.
- Lori, age 8

WHAT DO MOST PEOPLE DO ON A DATE?

On the first date, they just tell each other lies and that usually gets them interested enough to go for a second date.
- Martin, age 10

IS IT BETTER TO BE SINGLE OR MARRIED?

It’s better for girls to be single but not for boys. Boys need someone to clean up after them.
- Anita, age 9

WHEN IS IT OKAY TO KISS SOMEONE?

When they’re rich.
- Pam, age 7

 

Sunil

www.sunilbali.com