by Sunil Bali, 12-05-13

Oscar Wilde famously said, "Be yourself, everyone else is already taken."

In a world obsessed with looking good and sounding important, deliver something which is real and which makes a difference….. you.

Tell the story you want to tell, not the story you think you have to tell.

If you want a bigger brand, then make bigger deposits in people’s emotional bank accounts.

If you want to make a mark, generate a spark and a smile, because if you don’t you’re in danger of being commoditised and carted off.

Business transactions which are tepid and soulless lead to irrelevancy, and irrelevancy is a far bigger problem in business than inefficiency.

As Benjamin Franklin said, “Either write something worth reading about or do something worth writing about."

Humour

Alternative definitions:

Macaroon
To leave a Scotsman on a desert island

Mishmash
What Sean Connery will do if he doesn’t get to church on Sunday

Module
Christmas with The Who

Unfettered
Without Greek cheese

Wince
A setting on Jonathan Ross’s washing machine

Stalemate
A primary cause of divorce

Flabbergasted
Appalled by discovering how much weight one has gained

Pastiche
What Sean Connery eats in Cornwall

Sunil

www.sunilbali.com