by Sunil Bali, 21-04-13

Can you remember your first kiss or your first date?

The excitement, the butterflies in the stomach, the expectation of something special.

Your customers might not want you to kiss them, but you do need to know how your customers want to feel, and do everything you can to get them there.

Your success depends upon your story; a story about how you make people feel.

It’s about your emotional fingerprint. It’s about what people say about you when you’re not in the room.

We humans aren’t plain, rational beings. We seek experiences that spark our imaginations and fire the spirit.

Stories are the way in. The way to make a connection.

Yo! Sushi isn’t selling cold dead fish, its selling an experience.

Harley Davidson don’t just sell motorbikes, they sell a lifestyle.

Red Bull don’t just sell fizzy drinks, they sell hope.

If you can consistently make people feel more energised, happier, loved, smarter…. then they’ll give you money in exchange.

What’s your story?

Hit reply. I’d love to hear from you.


Two women met for coffee. You look stressed said one woman to the other.

"My fiancée has just told me that he’s lost all of his money and property in the stock market crash. He’s bankrupt," she explained.

"Oh that’s dreadful," her friend replied. "You must be really worried about him."

"I am. I don’t know what he’s going to without me."