by Sunil Bali, 09-12-12

I met an M.D. this week who waxed lyrical about his flagging information business, and asked me how his company could make more of an impact.

I told him to stop believing that he was in the information business, and start believing that he was in the inspiration business.

If you want to have more impact, be more human.

When things go viral, it’s because the product or service stirs emotion, not intellect.

This is what Cadburys did with their Gorilla advert (video)

What the Gallaher group did with their Hamlet advert (video)

And what Guinness did with their Dancing man advert (video)

If you want people to evangelise about you, then build an emotional enterprise and create an economy of soul by aiming for their hearts and not their heads.

There’s money in emotion. Competing at the level of feelings, emotion and imagination produces profit.


The one thing you need to know about sustained individual success: Discover what you don’t like doing and stop doing it – Marcus Buckingham

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe – Winston Churchill

Most people are reasonable, that’s why they only do reasonably well – Paul Arden

A year from now you may have wished that you had started today – Karen Lamb


One Liners

1. You offer someone a sincere compliment on their moustache and suddenly she’s not your friend any more.

2. This one goes out to all the amnesiacs out there, and don’t think you know who you are.

3. The neighbour just asked if I was stealing his wi-fi, it felt like such an invasion of my piracy.

4. Exorcism is the removal of a beast implant.

A blonde walks into a bank in New York City and asks for the loan officer. She says she’s going to Europe on business for two weeks and needs to borrow $5,000.

The bank officer says the bank will need some kind of security for the loan, so the blonde hands over the keys to a new Rolls Royce. The car is parked on the street in front of the bank, she has the title and everything checks out. The bank agrees to accept the car as collateral for the loan.

The bank’s president and its officers all enjoy a good laugh at the blonde for using a $250,000 Rolls as collateral against a $5,000 loan. An employee of the bank then proceeds to drive the Rolls into the bank’s underground garage and parks it there.

Two weeks later, the blonde returns, repays the $5,000 and the interest, which comes to $15.41. The loan officer says, "Miss, we are very happy to have had your business, and this transaction has worked out very nicely, but we are a little puzzled. While you were away, we checked you out and found that you are a multimillionaire. What puzzles us is why would you bother to borrow $5,000?"

The blonde replies, "Where else in New York City can I park my car for two weeks for only $15.41 and expect it to be there when I return?"

….. now you know a "smart blonde joke".

And finally …..

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Here’s to your success,


Peak Performance Psychologist | Mentor | Author | Speaker