Adventures in Awesome Living

by Sunil Bali, Chief Energy Officer, 26-06-11

This story has been popping up on twitter this week and has gone viral on the internet. It’s an endearing example of how a company as big as Sainsbury’s can still be personal with their customer service.

By going that extra mile for a customer Chris King from Sainsbury’s has become a bit of a legend, generated thousands of pounds worth of PR for Sainsbury’s and most importantly made one little girl very happy……

"Dear Saaiiiinnnnssssbbburyys. Why is tiger bread c/alled tiger bread?
It should be c/alled giraffe bread.

Love from Lily Robinson age 3 & 1/2"

and gets this response…

"Thank you so much for your letter. I think renaming the tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.

I really liked reading your letter so I thought I would send you a little present. I’ve put a £3 gift card in with this letter, if you ask your mum or dad to take you to Sainsbury’s you could use it to buy some of your own tiger bread (and maybe if mum and dad say it’s OK you can get some sweeties too!) Please tell an adult to wait 48 hours before using this card.

I’m glad you wrote in to us and hope you like spending your gift card. See you in store soon!

Yours sincerely

Chris King (age 27 & 1/3)
Customer Manager"


Do enjoy this absolutely delightful and life affirming video (thanks for sharing Alastair), which might just tug a few heart strings?

If you listen really close in the audio, you can hear the woman who is recording this trying to keep her kids quiet in the background, so as not to frighten the moose away:

Twin baby Moose in sprinkler


There are no traffic jams along the extra mile - Roger Staubach

The true meaning of life is to plant trees, under whose shade you do not expect to sit - Nelson Henderson

Do what you do so well that they will want to see it again and bring their friends - Walt Disney

Great leaders must first become great servants - Robert Greenleaf


Love or loathe him, Simon Cowell’s put downs have made people laugh and cry:

  1. What was that song? Darling, it’s not just that you have a bad voice…
    you were singing notes that have never been invented."
  2. "It was more like Swan Pond than Swan Lake. I mean, it’s just terrible."
  3. "You sounded like Dolly Parton on helium."
  4. "You look good but can’t sing. It’s like having a bun with no burger
  5. "I was going to say that was unique. But I heard a similar sound come from
    a chihuahua when someone trod on it."
  6. "People who’ve won a rosette at a donkey derby don’t go on to win the
    Grand National. Your daughter cannot sing."
  7. "Can I ask you a question? Do you and your girlfriend sing together at
    home? Have the police ever called?"
  8. Simon: "What normally happens when you sing in public, Deborah?"
    Deborah: "I’ve had a few people cry."
    Simon: "I can believe that."
  9. "If you had lived 2,000 years ago and sung like that, I think they would
    have stoned you."
  10. Contestant: "I always thought you were such a wonderful man. But you’re
    not. We’re good. All we need is some direction."
    Simon: "The direction is over there. Go towards the door marked Exit…"
  11. "No. No, no, no. I could sell you as a sleeping aid. I’ve never heard
    anything more boring in my life."
  12. Simon: "I’ve got to stop this. It is so way, way off Mariah Carey. "
    Jay: "My voice is strong Simon. I need help."
    Simon: "Yes. You do, you need a helpline."

To your success